Born in Brazil, Amir Slama is the founder of the well known Brazilian beach fashion brand ”Rosa Cha.“ His father had lived in Israel for a few years after leaving Baghdad. It was in Israel that his father met his wife and moved to Brazil to work as a trade rep for a textile company.
Before delving into fashion, Amir Slama was actually a history teacher. His wife helped him to start ”Rosa Cha.“ Amir is a very good friend of Naomi Campbell, a frequent site at his runway shows. ”Rosa Cha“ has been mentioned in several well known publications which include Vogue, Harper’s, Elle, W Magazine, Bazaar, Sports Illustrated, Cosmopolitan, and many more.